The Movie Going Audience

• Average age is 31


• Brand conscious with high disposable incomes


• 70% between 18-50


• 53% female


• 60%+ married


• 65%+ college educated


• Live with 7-10 miles of theater

• Unsurpassed name recognition


• Top of mind awareness from your customers


• Captive, buying audience


• No remote controls, can’t turn the page or switch stations


• Distraction free, climate controlled venue


• Reach thousands of customers every day, 365 days per year


• Larger than life advertising on full color, forty foot screens


• Over 70% advertiser renewal rate


• Higher retention than traditional print advertising


• Higher recall than other forms of electronic advertising


• Geographically targeted audience